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- California Scrambled Tofu -

- August 28, 2015
- Collections - Recipe
California Scrambled Tofu
- Can Label, "Del Monte Brand De Luxe Plums," circa 1930 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.

- circa 1930
- Collections - Artifact
Can Label, "Del Monte Brand De Luxe Plums," circa 1930
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
- Can Label, "Del Monte Brand Melba Halves Bartlett Pears," circa 1930 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.

- circa 1930
- Collections - Artifact
Can Label, "Del Monte Brand Melba Halves Bartlett Pears," circa 1930
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
- Photograph Album, California Packing Corporation Operations, circa 1922 -

- circa 1922
- Collections - Artifact
Photograph Album, California Packing Corporation Operations, circa 1922
- Can Label, "Holly Brand Yellow Cling Peach Halves," circa 1920 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Holly Brand Yellow Cling Peach Halves, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.

- circa 1920
- Collections - Artifact
Can Label, "Holly Brand Yellow Cling Peach Halves," circa 1920
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Holly Brand Yellow Cling Peach Halves, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Can Label, "Gold Dust Brand Apricots," 1920-1940 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Gold Dust Brand Apricots, helped catch the attention of potential customers - hopefully encouraging them to purchase the company's product rather than that of a competitor.

- 1920-1940
- Collections - Artifact
Can Label, "Gold Dust Brand Apricots," 1920-1940
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Gold Dust Brand Apricots, helped catch the attention of potential customers - hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Can Label, "Meadow Brook Brand Yellow Cling Peaches," circa 1920 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Meadow Brook Brand Yellow Cling Peaches, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.

- circa 1920
- Collections - Artifact
Can Label, "Meadow Brook Brand Yellow Cling Peaches," circa 1920
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Meadow Brook Brand Yellow Cling Peaches, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Can Label, "Del Monte Brand Squash," circa 1920 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.

- circa 1920
- Collections - Artifact
Can Label, "Del Monte Brand Squash," circa 1920
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
- Can Label, "Menlo Brand Asparagus," circa 1916 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Menlo Brand Asparagus, helped catch the attention of potential customers - hopefully encouraging them to purchase the company's product rather than that of a competitor.

- circa 1916
- Collections - Artifact
Can Label, "Menlo Brand Asparagus," circa 1916
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Menlo Brand Asparagus, helped catch the attention of potential customers - hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Crate Label, "Atlas Brand Fruit," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.

- 1920-1930
- Collections - Artifact
Crate Label, "Atlas Brand Fruit," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.