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- Can Label, "Squaw Brand Choice Sifted Peas," circa 1910 - Food companies in the early 1900s used colorful, eye-catching labels to attract potential customers. This label depicts a Native American woman--a romanticized image used to appeal to non-Native shoppers. Though the brand name has roots in the Algonquin language, the word's appropriation and misuse by non-Native speaking Americans over the years have twisted the name into a term used to disparage Indigenous women.
- circa 1910
- Collections - Artifact
Can Label, "Squaw Brand Choice Sifted Peas," circa 1910
Food companies in the early 1900s used colorful, eye-catching labels to attract potential customers. This label depicts a Native American woman--a romanticized image used to appeal to non-Native shoppers. Though the brand name has roots in the Algonquin language, the word's appropriation and misuse by non-Native speaking Americans over the years have twisted the name into a term used to disparage Indigenous women.