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- Crate Label, "Embarcadero Brand Pears," 1931 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Embarcadero Brand Pears, were created to attract grocers purchasing goods from wholesale markets.
- 1931
- Collections - Artifact
Crate Label, "Embarcadero Brand Pears," 1931
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Embarcadero Brand Pears, were created to attract grocers purchasing goods from wholesale markets.